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Godrej Appliances engages consumers with its new conversational #FoodKaMoodBadlo Campaign


Mumbai, 8th August, 2023 – Godrej Appliances, part of Godrej & Boyce, the flagship company of Godrej Group, rolled out a new social media campaign #FoodKaMoodBadlo to educate consumers on maintaining food freshness through a series of engaging influencer led videos.

Prolonging the shelf life of refrigerated foods and retaining its freshness for longer is possible by following some simple hacks at home. The brand has seamlessly narrated these tips though a series of videos created in collaboration with influencers. From selecting the right fruits and vegetables to mastering the art of cleaning and maintaining a well-organized refrigerator, viewers will discover the key to unlock the secrets of food freshness.

Expressing her enthusiasm for the campaign, Swati Rathi, Marketing Head at Godrej Appliances said, “With Unique Nano Shield Technology (patent applied), Godrej Frost Free Refrigerators have moved from cooling to disinfection within the refrigerators, raising the bar in food preservation. The social media campaign we deployed, also aimed to raise the bar when it comes to engaging consumers on food freshness. It revolves around some insights – 1. With an increasing number of young nuclear families, people have forgotten the art of picking fresh produce 2. Refrigerators can enhance and maintain freshness but need fresh ingredients to begin with. 3. Simple hacks around food storage and organization can go a long way in maintaining food freshness. Armed with these insights, we engaged with influencers to put out conversational and aesthetic content that educated our viewers on how to maximize the life of their foods.”

The captivating videos of the #FoodKaMoodBadlo campaign can be viewed on Instagram through the accounts of Nitya Hegde (@finefettlecookerys), Shreya Agarwala (@ohcheatday), and Saloni Kukreja (@salonikukreja).

Link -https://www.instagram.com/p/CtQ1HdNsApK/
Link - https://www.instagram.com/p/CtyCKgvIP3R/
Link -https://www.instagram.com/p/CuWMP5FIETL/
Link -https://www.instagram.com/p/CuoN0mqIWet/
Link - https://www.instagram.com/reel/CvrK2b7g6eg/?igshid=MTc4MmM1YmI2Ng==

About Godrej Appliances

Godrej Appliances, a business unit of Godrej & Boyce, the flagship company of Godrej Group is one of the leading Home Appliances players in India. Godrej & Boyce was the first Indian Company in 1958 to manufacture refrigerators and since then Godrej Appliances has expanded its portfolio across several categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, UVC Technology-Based Disinfecting devices, Dishwashers, and more recently InsuliCool product range. This portfolio has been powered by the driving philosophy of 'Things Made Thoughtfully.’

Environment protection is a core value at Godrej. Thus, this concept extends from human-centric design to planet-centric design. Both manufacturing units of Godrej Appliances became the first in India to win the coveted Platinum Plus Green Co. certification for their pioneering eco-friendly practices. The brand takes pride in its carefully designed products and environment-friendly technologies. Further to this, it promptly provides the best-in-class, after-sales service through more than 680 service centers and 4500 SmartBuddy service experts pan-India.

To learn more visit: https://www.godrej.com/godrej-appliances

*Nano Shield Technology - 95%+ germ removal from food surfaces within 24 hours basis tests run on a selected sample of foods and selected germs at NABL accredited lab under standard test conditions. Visit http://bit.ly/GATnC for further details.