Godrej Sustainability Report

Vijay Crishna, Executive Director (Lawkim Motors Group, a division of Godrej and Boyce Mfg. Co Ltd) was travelling to Antarctica when he happened upon a bamboo bicycles that had been ridden the entire length of North and South America. He was so inspired by the strength, agility and design of the bike that he thought of making these sustainable bicycles back in India. Bamboo has a greater tensile strength (or resistance to be pulled apart) than steel and it withstands compression better than concrete. The Chinese have a saying attributed to Confucius "The green reed which bends in the wind is stronger than the mighty oak which breaks in a storm." The Bamboo's ability to bend is its strength! In early 2014, Godrej invited designer Craig Calfee from California to design this sustainable product through a special 14-day Workshop. Each of these Bamboo Bicycles are beautifully hand-crafted,and each frame is "one of a kind"! We have a carefully laid out process to identify suitable bamboo stems,select these to use on our frames, treat them appropriately to protect them from insects and the environment - and only then do we construct the frame. In 2016 cycling enthusiasts rode the bikes from Kanyakumari which is the southernmost tip of peninsular India to Khardung-La pass, that is the world's highest motor able pass in North India, a gruelling 4400 kms test ride which these bikes withstood with ease! Also Tested in Lab as per ISO 4210 standards at R&D centre for Bicycle & Sewing, Ludhiana India Godrej is very proud to have supplied twenty Bambusa bicycles to the Maratha Light Infantry regiment of the Indian Army in year 2018 through Pirojsha Godrej foundation. The production of Bambusa Bicycles is currently happening at Lawkim shindewadi factory near Near Shirwal Village and Sells of Bambusa is available through online booking on website www.godrejbambusabike.com BAMBUSA 81