Godrej & Boyce Launches Conscious Collective at one of Mumbai’s Most Iconic Locations
Redefines sustainable living through design
The 2-day public event will showcase immersive exhibits, conversations with global stalwarts, film screenings and unique workshops
Mumbai, 9th December 2023: Godrej & Boyce, a pioneer in driving sustainable practices in business, today, launched Conscious Collective - a new initiative from the Godrej Design Lab. The first edition of Conscious Collective aspires to herald a new era of design-led innovation with a strong focus on sustainability and circularity that help consumers make conscious choices.
The meticulously curated design-led event featuring 30+ artists and collaborators is being held at a 75 year old factory on the Godrej & Boyce Vikhroli campus, witnessed the gathering of creative minds from across industries who came together to help reimagine a more sustainable future and act as ambassadors to build a greener and more sustainable planet for future generations. Eminent personalities like Madhav Pai, Rahul Mehrotra, Brinda Somaya, Anupama Kundoo, Jim Sarbh, Tillotama Shome, Manvendra Singh Shekhawat, Anita Dongre and more for the Conscious Collective launch.
Conscious Collective featured the premier of a new film called The Last Frontier: An Ode to the Resilient Mangroves. Directed by leading environmental filmmaker Rohit Varma and Sara, the immersive feature shot showcased on film not only reveals in incredible detail, the beauty of this unique ecosystem but also brings to the forefront the real challenges facing this invaluable Blue Carbon eco-system. An evening of invigorating conversations among changemakers, soul stirring performances by musicians who are also driving the narrative towards conscious living through their music and more.
Mr Jamshyd N Godrej, Chairman & Managing Director, Godrej & Boyce, who has been long a vocal proponent of sustainable business said, “Climate crisis is here, and we need to act now. The only way to do this is as a collective force. It’s important for every individual, corporation and government body to think and act towards scalable initiatives that are necessary to foster a more sustainable future”.
Nyrika Holkar, Executive Director, Godrej & Boyce, commented on the platform, "Our thoughts and actions have an impact on ourselves, our families, the community and the planet. This power can be multiplied manifold if it can be harnessed ‘Collectively’. By taking sustainable living beyond boardrooms and into the community of professionals, we can collaborate to re-imagine our cities and start a new era of design-led sustainable innovations".
As an organization that has always been in the forefront of partnering with academia to build a more self-reliant nation, Godrej & Boyce has collaborated with students once more to present unique installations that showcase the need for immediate action against climate through the lens of students. The Design Village College and ISDI School of Innovation and Design students have created unique installations that provoke conversations around interconnectedness, well-being and climate change. “
Open to Mumbaikars on December 9th and 10th, the event has garnered an overwhelming response from citizens with high registrations recorded. Attendees can experience thought-provoking installations by sustainable and design-led partners such as Anuvad, Carbon Craft, Phool.co, Cancelled Plans, Bombay Imagined, and more. Further renowned artists like Sajid Wajid Sheikh and Asim Sheikh presented their art that are based on conscious communities, materials and the future. Conscious Collective features diverse installations, masterclasses, workshops, sound therapy sessions, nature trails for kids as well as musical and culinary experiences and promises to be a pathway to a more conscious future.