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Godrej Material Handling eyes 30% market share in the counterbalance Electric Forklift market by 2024

~Launches the productivity boosting and environment friendly new Uno Electric Forklifts to strengthen its presence in the Electric Forklift market
~Advanced ergonomics, augmented safety features and higher operating speeds enable the new Uno Electric Forklift to deliver 30% increase in throughput

godrej UNO Forklift

Mumbai, 2nd April 2021: Godrej & Boyce (G&B), the flagship company of the Godrej Group, announced today that its business, Godrej Material Handing aims to capture 30% market share of the counterbalance electric forklift market by 2024 beginning with the launch of the new Uno Electric Forklift Truck. With advanced ergonomics, augmented safety, improved visibility, and a longer runtime on every charge, the new Uno Electric Forklift is a workhorse in the 1.5 to 3-tonne forklift category. Its performance is near comparable to a diesel forklift in the same tonnage category with the added benefit of it being gentle on the environment and rugged on the job.

Godrej Material Handling, the market leader for Forklifts in India, has been constantly innovating over the years to introduce green technologies and products. Godrej & Boyce, as part of their commitment towards the global EP100 initiative, has pledged to reduce its carbon intensity by 30% and to doubling its energy productivity by 2030. In line with this, the company has also been working on Li-ion batteries for its range of battery powered equipment. Li-ion batteries deliver more working hours while consuming less power for recharging. What’s more, unlike conventional lead acid batteries, Li-ion batteries can be charged even for short durations at every opportunity (like a lunch break) without affecting the life of the battery. The company foresees the demand for Li-ion batteries to increase significantly over the next 5 years as users need their forklift fleets to become more productive.

The specially designed new Uno Electric forklift brings in a range of benefits to the electric forklift category:
30% higher throughput (pallets moved per hour) with faster travel and lifting speeds.
• Designed for the operator’s comfort, making long hours effortless even during intense handling operations
Superior reliability with its indigenously designed AC motor technology to suit Indian conditions. G&B is the only Indian company to build its own AC electric motors for forklifts
Robust construction protects sensitive internal components from damage while powering through tough working conditions.
Continuous operations even in tropical climate conditions enabled by a superior electronic control system

Commenting on the launch, Anil Lingayat, Executive Vice President and Business Head, Godrej Material Handling said, “At Godrej, environmental sustainability has always been at the heart of the products we manufacture. In our constant efforts to give back to the environment, we are expanding our range of green forklifts by launching the new Uno Electric Forklifts that have zero emissions, are operator friendly and give our customers maximum throughput in their factories and warehouses.

Since the onset of the pandemic last year, consumer buying behaviour has significantly changed resulting in large quantities of products being purchased online. This provided a fillip to the already booming ecommerce industry as well as industries providing essential goods. Producers and distributors also struggled to increase throughput of their supply chains amidst scarcity of labour. These trends are likely to continue spurring the growth of organized warehousing and logistics. Godrej Material Handling foresees rising demand for Fork Trucks across industry sectors. The new Uno Electric Forklifts would serve the Food & Beverages, Pharmaceuticals, Chemicals, Automotive, Paper & Packaging, 3PL, Appliances and Consumer Electronics industries most, even though they are versatile for most material handling operations.”

To know more about the products, click here

About Godrej & Boyce
Godrej & Boyce (‘G&B’), a Godrej Group company, was founded in 1897, and has contributed to India’s journey of self-reliance through manufacturing. G&B patented the world’s first springless lock and since then, has diversified into 14 businesses across various sectors from Security, Furniture, Aerospace to Infrastructure and Defence. Godrej is one of India’s most trusted brands serving over 1.1bn customers worldwide daily.

For further information, please contact:
Soujanya Das -
Nalini Kala -

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