CASE STUDY Development Of Mangrove Mobile App G&B launched a mobile app on mangroves in 2016, making it a first in the whole of Asia. The app has now been made available in 10 Indian languages of the coastal states. The first of its kind app is available on Android, iOS, and Windows platforms in regional languages Gujarati, Marathi, Konkani, Kannada, Telugu, Tamil, Malyalam, Odiya and Bengali, in addition to Hindi. The key beneficiaries of the app are teachers, students, Forest department of Maharashtra and other coastal states, NGOs involved in biodiversity research, conservation, and awareness, mangrove researchers, nature enthusiasts and photographers participating in nature trails. The objective behind launching the app was to ensure seamless experience for all participants. Stakeholders found it difficult to carry a field guide book during their visit to mangrove sites for awareness and identification of various mangrove species. The Mangrove app users have a choice to identify the species based on species location leaf shape, flower colour and name of the species. Besides identification feature, the app offers other interesting information such as description of every plant species and its uses, mangrove distribution and ecosystem, plant adaptations, faunal biodiversity in mangroves, current threats and conservation measures, role of stakeholders, glossary of technical terms and information about mangroves in Vikhroli. Biodiversity Awareness Events G&B’s teams conduct biodiversity awareness events for internal and external stakeholders. In 2017-18, the team stepped beyond the fence and increased its outreach among stakeholders of Mumbai Metropolitan Region.G&B encourages engagement with key external stakeholders for biodiversity research, conservation and awareness The programs for external stakeholders mainly focus on posters exhibition, presentations in schools, colleges and seminars-conferences in addition of the nature trails conducted for external groups in Godrej mangroves. As a result, G&B outreach among stakeholders has steadily increased over the years. Additionally, its Mangroves App has been downloaded by 4500+ users from 65 countries which becomes a unique biodiversity awareness initiative by an Indian corporate. 8:30 8:30 8:30 Ovate Obovate Elliptic Lanceolate !"#$%&' !""# IDENTIFY MANGROVE LEAF FLOWER LOCATION NAME !"#$%&' !""# HOME IDENTIFY ECOSYSTEM GLOSSARY FEEDBACK A Godrej Field Guide MANGROVES MANGROVES 51 G&B’s Mangroves app describing 67 mangrove species in 11 languages.