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Godrej Appliances says #ThankYouRetailWarriors, urging customers to appreciate the unsung front-line retail employees

- This Retail Employees’ Day, the brand thanks frontline retail employees calling them the unsung heroes of this pandemic

Mumbai, 12 December 2020 Every year, 12th December is celebrated as World Retail Employees’ Day. The retail employee has endured a lot in 2020, risking their health while most of us stayed home, to attend to the customers and help keep businesses running. The pandemic lock down drew a big change in consumers lives as they braced to manage work at home and from home. Appliances became a savior in such a situation and contrary to popular expectations, appliances saw an uptake in demand as the lock down was lifted gradually. The front-line retail employees at the shops braved the risks and showed up without fail, helping customers make their purchases and contributing in their individual capacities to the revival of the durables sector and economy, helping our country build itself back from the pandemic impact.

Godrej & Boyce, the flagship company of the Godrej group announced that its business Godrej Appliances, a leading home appliance player, has taken this opportunity to acknowledge the efforts of all members who work in retail operations and appreciate their contribution to the sector and the economy in these tough times.

To thank the retail employees for their commitment and also encourage customers to do so, the brand has launched #ThankYouRetailWarrior initiative. Through the initiative, the brand urges all its customers buying over the pandemic period to thank the customer advisor who helped them with their appliance purchase on social media or via a joint selfie with the retail employee at the shop floor. This is a week-long initiative being held at appliance stores across the country starting from 7th December 2020. The brand aims to reach atleast 4L customers over the week digitally or at the shop floor.

Speaking on this occasion, Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, expressed, “Our retail employees are the backbone of our industry. They are essentially the ‘face’ of the business to the end consumer and ensures that the customers find what they are looking for. Every year, we celebrate this spirit with the Retail Employees’ Day at Godrej, but this pandemic year, it takes on a special significance. These brave retail employees were amongst the first ones to come out of their homes during the tough times, when most of our country was cooped up at home, helping revive the Appliances sector back to normal. Godrej would therefore like to take this day to extend our heartfelt appreciation to retail warriors – not just from Godrej but across brands and going beyond, to all sectors really, for helping our economy emerge stronger out this pandemic. We urge Godrej customers to also take out the time to appreciate the efforts of retail front employees they interacted with as it would go a long way in motivating these unsung heroes of our economy.”

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About Godrej Appliances

Godrej Appliances, a business unit of the highly diversified Godrej & Boyce Mfg. Co. Ltd. is one of the leading Home Appliances players in India. Godrej was the first Indian Company in 1958 to manufacture Refrigerators and has since then, expanded its portfolio across many other categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators and more recently, UVC Technology-Based Disinfecting devices and Dishwashers, all powered by the driving philosophy of 'Things made thoughtfully’/ ‘Soch Ke Banaya Hai’.

This thought extends from human-centric design to planet centric design. Environment is a core value at Godrej Appliances. Both manufacturing units of Godrej Appliances’ - in Maharashtra and Punjab, became the first in the country to win the coveted Platinum Plus Green Co certification for its pioneering green manufacturing practices.

The brand takes pride in not just its carefully designed products and environment-friendly technologies, but also best in class after-sales service delivered through over 680 service centers and more than 4500 SmartBuddy service experts spread all over the country.

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For further information, please contact:
Kapil Kulkarni - / +91 98202 03787
Farhad Ali - / +91 90223 51286