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Godrej Appliances grabs passengers’ attention through experiential marketing innovation


Goa, 27th May 2024: Godrej Appliances, part of Godrej & Boyce, enthralls passengers arriving at the bustling Goa International Airport – MOPA with an experiential activation for its latest launch, the Eon Vogue series of nature-inspired wood-finish home appliances.

To capture consumers' attention, Godrej Appliances took an innovative route and engaged with airport passengers waiting to collect their luggage. At the arrival belt, large digital screens displayed attention-grabbing visuals of the new Eon Vogue series of appliances, alongside large size display of Eon Vogue Wood-finish Refrigerators. And as bags started arriving on the conveyor belt, mock-up of real-looking Eon Vogue Wood-finish Air Conditioners adorned with ‘Just Arrived’ tags generated curiosity among passengers. The short-video captures passengers' genuine reactions, showcasing their surprise and intrigue upon encountering Godrej Appliances' innovative range of wood-finish appliances in this unexpected environment.

Commenting on this initiative, Swati Rathi, Head of Marketing, Godrej Appliances said, “The nature-inspired wood-finish Eon Vogue series of appliances are unique in their looks and automatically capture attention. By placing them creatively in an unexpected environment, we stood out and made a memorable impact. The genuine excitement visible in consumer reactions validated our efforts towards engaging consumers creatively.

This activity was one amongst a series of marketing efforts being deployed across various touchpoints for the promotion of this new range. It’s not enough after all for products to be innovative and differentiated. In today’s times, the marketing efforts should also be equally innovative and live up to the brand philosophy of ‘Soch Ke Banaya Hai’.”

Watch video here- https://www.youtube.com/watch?v=LG6gWwfNRLs

About Godrej Appliances
Godrej Appliances, a business unit of Godrej & Boyce, is one of the leading Home Appliances players in India. Godrej & Boyce was the first Indian Company in 1958 to manufacture refrigerators and since then Godrej Appliances has expanded its portfolio across several categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, Dishwashers, and the specialized Insulin Cooler. This portfolio has been powered by the driving philosophy of 'Things Made Thoughtfully.’

Environment protection is a core value at Godrej and our products and processes are based on both human-centric design and planet-centric design. Both manufacturing units of Godrej Appliances became the first in India to win the coveted Platinum Plus Green Co. certification for their pioneering eco-friendly practices. The brand takes pride in its carefully designed products and environment-friendly technologies. Further to this, it promptly provides the best-in-class consumer - rated after-sales service through more than 680 service centers and 4500+ SmartBuddy service experts pan-India.

To learn more visit: https://www.godrej.com/godrej-appliances