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Godrej Interio expands its eco furniture portfolio to offer customized experiences for its consumers in Northern India

~ Also strengthens its omnichannel presence as consumer demands increase ahead of this festive season ~

Delhi, October 20 2023: Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading furniture and interior solutions brand is set to offer a more enhanced experience for its customers in Northern India and has launched an Eco furniture range. With this, the brand aims to secure a 30% share of the Eco range furniture category in Northern Market by FY25

As the consumer demand increases ahead of festive season, Godrej Interio has also strengthened its omnichannel presence, and has launched 35 stores in northern market to ensure a more accessible and seamless buying experience for its customers. The brand has over 160 channel partners, 55 exclusive showrooms and 220 retailers across North India. They plan to expand their retail presence in the region by launching 40 exclusive showrooms and 250 retailers in next 3 years.

Speaking on the importance of this market, Dev Sarkar, Senior Vice President (B2C), Godrej Interio, said, “Godrej Interio, a centurion brand, has a strong brand recall and significant customer base throughout the country. As the home furniture market in northern market experiences a steady annual growth of over 15%, with a noticeable surge in demand for bedroom furniture, living room furniture, modular kitchens, Home Storages, Mattresses categories, and interiors standalone residences, we are poised to capitalize on these emerging trends and expand our market presence. At present, we have 22% market share of the organized furniture sector in northern market, and we intend to attain a 38% share within the next three years. We aim to generate revenue of around INR 450 crores from Northern India by FY26.

Looking ahead, our ambitious goal for the next fiscal year involves a substantial growth of over 25% across all product categories, underscoring our dedication to innovation and customer satisfaction.”

Aligning with the ongoing cricket world cup and upcoming festive celebrations, Godrej Interio is offering assured discounts of up to 30% and a chance to win free furniture via scratch card.