TISCO recently formed an Ergonomics Cell headed by O.B. Krishna to study the concept of Ergonomics and spreading the knowledge to all employees in the organisation.

A section of the audience intently listening
to the presentation made by Godrej.

TISCO held a 2-day workshop on Ergonomics on April 2 and 3 at the Rusi Mody Centre of Excellence, Jamshedpur. Noted industrialists, doctors, professors and experts shared their knowledge about Ergonomics at the workshop. Godrej were invited to give a presentation on Ergonomics in furniture. Raviprakash R. Gupta (General Manager — Furniture Marketing) and Girish Nalavade (General Manager — Furniture Design) gave a presentation on the subject. We displayed and demonstrated our range of Chairs and Computer Furniture.

This seminar not only imparted knowledge about Ergonomics, but also spread awareness of how Godrej use Ergonomics in Furniture designing.

The training programme was a blend of interactive sessions, individual and group presentations, case studies, simulated role-plays with live video to enable participants to translate the techniques and concepts into tackling practical market issues, thereby sharpening their selling skills.

Locks Division has added a new concept in training of Sales Officers called ‘‘Experience Over Theory’’, where one section of the main training programme is conducted by our own Regional Managers/Asst. Sales Managers who have special sales skills.

Students of New Cambridge School, Bangalore, engrossed in a craft competition
conducted by Godrej Locks Division. In the background are seen some
Bangalore Branch personnel along with a dealer.

The Lock Division recently launched e-lock, the latest among Godrej Electronic main door locks, with access control and soft touch key.

• Uniquely coded e-keys with over 19 trillion lakh combinations to ensure non-interchangeability.
• A battery-operated system which requires no electrical wiring.
• No key holes which eliminates lock picking and offers easy operation even in darkness.
• Low battery indicator which, when dead, leaves provisions for emergency opening from outside.
• A 25 mm throw of reinforced deadbolt which ensures solid protection.
• Corrosion-free zinc alloy die cast body with superior finish.

Bangalore branch conducted a Roadshow at Hotel Srinivasa, Mangalore, exhibiting the entire range of Locking systems, Scissors and Knives under one roof.

Local advertising about the Maha Mela was done through various newspapers, handbills and cable network. Approximately 600 customers, major retailers, architects and builders visited the mela and showed keen interest in the products displayed.

Mohan Kumar (ASM) explaining product details to customers.

This Maha Mela gave an impact on Ultra range, created good publicity and product awareness.

On the last day of Maha Mela the branch personnel held a Retailer Salesman Workshop, which was attended by 45 retailer salesmen. Training was imparted to retailer salesmen on product features, benefits and superiority over competitive range. Special focus was given on Locks application for different usages. During the workshop, a quiz was conducted about the products. There was a good response from participants. The top three winners were awarded and two consolation prizes were given. A small memento was given to all the participants at the end of this meet.

Locks Division (Bangalore) conducted local advertising for
Maha Mela held from 25-27th January, 2002.

Kudos to the Bangalore team members for their initiative and efforts in making the Maha Mela a great success!

The Locks Division organised a Suppliers Meet. The theme of the Meet was ‘‘Partners in Progress’’. The objective of the Meet was that as partners in progress, both Locks Division and Suppliers need to win the customers’ confidence together and various innovative ways of working together to counter products in the Indian market.