:: CONSUMER PRODUCTS ::

Godrej Consumer Products Ltd. is a major player in the Indian FMCG market with a presence in the personal care, hair, household, fabric care and baby care segments. It has leading soap brands such as Cinthol, Fairglow and Godrej No. 1. Personal care products include Godrej Renew Hair Colour Cream, Colour Soft Liquid Hair Colour, Godrej Shaving Cream, and Ezee liquid detergent. GCPL has recently launched Snuggy Baby Diapers. With a turnover of Rs. 470 crores, the Company employs a thousand people and has four modern manufacturing facilities at Malanpur (M.P.), Baddi (H.P.), Guwahati (Assam) and Silvassa (U.T.).

Personal Care

Godrej Consumer Products Limited (GCPL) announced its foray into the health segment with the launch of its latest soap brand, Nimin Health Soap.

The Company’s Executive Director and President, Hoshedar K. Press, said in a Press Release dated 12 May, 2004: “Nimin is the only Grade I soap in the health care segment that effectively fights germs. The soap is created for the entire family since it has natural ingredients like neem, tulsi and lime, that ensure that the family stays healthy and clean throughout the entire day. Nimin believes in giving its users tandurusti ka josh har pal, thus keeping them fresh and active throughout the day.”

GCPL has entered into the cooling oil category with the launch of Godrej Ayurvedic Thanda Tel. The new therapeutic oil is available in Uttar Pradesh and Bihar. The oil with its unique Tazgi Plus Formula with Pudina, Kapoor and other ayurvedic ingredients, not only provides relief from headache and stress through induced cooling effect, but also helps consumers retain a cheerful and optimistic outlook towards mundane and routine activities.

GCPL recently launched Godrej No. 1 Jasmine Soap, under the brand of Godrej No. 1. Announcing the new variant, Hoshedar K. Press said: “Godrej No. 1 is a Grade I Soap and has always provided consumers with superior soap benefits at an affordable price. The launch of this new variant, Godrej No. 1 Jasmine, will continue this tradition.”

Apart from the fragrance of Jasmine, this soap has the added goodness of milk cream to keep skin soft and radiant. The product is consistent with the existing Godrej No. 1 portfolio, which promises “True and Natural Beauty”.